We never thought we’d be working with super heroes in our lifetime, but now DC Entertainment is giving us a chance to help fight hunger in their upcoming “We Can Be Heroes” campaign, to be unveiled at various events around the US, including the 2012 SEMA Show, North American International Auto Show, New York Comic-Con and San Diego Comic-Con. Working alongside Kia Motors America, you’ll see their Optima, Soul, Sorento, Sportage Rio and Forte models take customization to super hero levels as key collaborators will be brought in to help transform these cars to represent members of the Justice League, including Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg.
By building these vehicles through “We Can Be Heroes”, DC Entertainment hopes they’ll inspire and encourage everyday people to join the fight by “getting involved and donating to bring help and hope to the people most affected by the hunger crisis”. Each build will feature custom-designed artwork by legendary comic book artist and DC Entertainment Co-Publisher, Jim Lee, that will be auctioned off at the end of the program with all proceeds going to the “We Can Be Heroes” program, and in addition, every car built for the project will also be auctioned off to help raise more money.